Consumer Psychology Notes Part-3

Social Influence, Innovation & Sustainable Consumer Behavior

This advanced section focuses on external influences and modern consumer trends:

• Culture and Subculture

• Social Class Influence

• Reference Groups and Family Influence

• Social Media and Influencer Impact

• Innovation and Diffusion of Innovation

• Organizational Buying Behavior

• Organizational Buying Process

• Consumer Psychology in a Sustainable World

Learn how society, technology, and sustainability shape consumer choices.